Counterfeit goods are no longer just fake handbags and knock-off sneakers, they’ve gone digital, dangerous, and almost impossible to spot. In this Weekend Sunrise segment, consumer and AI expert Yasmin breaks down how artificial intelligence is turbocharging the counterfeit industry, and what every online shopper needs to know to stay safe.
What’s covered in this video:
- How counterfeiting has become a global industry worth hundreds of billions, roughly 2.3% of all global trade
- The alarming range of fake products now circulating online: from medicines and supplements to skincare, electronics, and even car parts
- Why AI-generated influencers and polished fake ads are making scams harder to detect than ever
- The exact red flags to look for on websites, Facebook Marketplace, and social media ads
- How to protect yourself, and what to do if you think you’ve been scammed
Red flags to watch for:
- Prices that seem too good to be true
- Countdown timers and “only 2 left” pressure tactics
- Sellers pushing PayID, bank transfer, or crypto
- AI influencers with no real history or genuine reviews
- Brand-new websites linked from sponsored ads
Whether you’re shopping online, scrolling social media, or buying second-hand, this segment is a must-watch before your next purchase.